Plausible vs Fathom: Which Tool Is Best?
Plausible
Privacy-first, lightweight web analytics. Open-source, cookie-free, and GDPR-compliant alternative to Google Analytics.
Fathom
Simple, privacy-focused website analytics without cookies. Built for speed and compliance.
Feature Comparison
| Feature | Plausible | Fathom |
|---|---|---|
| Privacy-first analytics | ✓ | ✗ |
| Cookie-free tracking | ✓ | ✗ |
| Lightweight script | ✓ | ✗ |
| Simple dashboard | ✓ | ✗ |
| Open-source | ✓ | ✗ |
| Real-time dashboard | ✗ | ✓ |
| Uptime monitoring | ✗ | ✓ |
| Email reports | ✗ | ✓ |
| GDPR compliant | ✗ | ✓ |
| Affiliate tracking | ✗ | ✓ |
Pricing & Model
| Plausible | Fathom | |
|---|---|---|
| Starting Price | Free/mo | $14/mo |
| Monetization | Subscription | Subscription |
| Category | Analytics | Analytics |
| Target Audience | Privacy-conscious indie founders and small startups | Small businesses and agencies needing simple privacy-first analytics |
Which Should You Choose?
Plausible is best for privacy-conscious indie founders and small startups, with its standout strength being cookie-free, privacy-compliant, simple dashboard.
Fathom excels for small businesses and agencies needing simple privacy-first analytics, thanks to simplest privacy analytics, no cookie banners needed.
The right choice depends on your team size, budget, technical requirements, and whether you prioritize cookie-free, privacy-compliant, simple dashboard or simplest privacy analytics, no cookie banners needed. Many organizations use both tools in complementary workflows.
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