Microsoft Clarity vs Hotjar: Which Tool Is Best?
Microsoft Clarity
Free heatmaps and session recordings from Microsoft. Unlimited traffic, no sampling, GDPR compliant.
Hotjar
Behavior analytics with heatmaps, session recordings, surveys, and feedback widgets to understand user behavior.
Feature Comparison
| Feature | Microsoft Clarity | Hotjar |
|---|---|---|
| Click tracking | ✓ | ✗ |
| Scroll tracking | ✓ | ✗ |
| No data caps | ✓ | ✗ |
| Unlimited traffic | ✓ | ✗ |
| Machine learning insights | ✓ | ✗ |
| User surveys | ✗ | ✓ |
| Feedback widgets | ✗ | ✓ |
| Conversion funnel analysis | ✗ | ✓ |
| Heatmaps | ✗ | ✓ |
| Session recordings | ✗ | ✓ |
Pricing & Model
| Microsoft Clarity | Hotjar | |
|---|---|---|
| Starting Price | $0/mo | $0/mo |
| Monetization | Free | Freemium |
| Category | Analytics | Analytics |
| Target Audience | Any website owner wanting free behavior analytics | UX designers, product managers, and marketers |
Which Should You Choose?
Microsoft Clarity is best for any website owner wanting free behavior analytics, with its standout strength being completely free, unlimited heatmaps with no data caps.
Hotjar excels for UX designers, product managers, and marketers, thanks to heatmaps and session recordings in one tool.
The right choice depends on your team size, budget, technical requirements, and whether you prioritize completely free, unlimited heatmaps with no data caps or heatmaps and session recordings in one tool. Many organizations use both tools in complementary workflows.
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