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Automated Competitor Monitoring

Stop checking competitor websites manually. Spyglass watches them for you and alerts you when something changes.

Start Tracker — $79/mo Compare Plans →

Setup in Minutes. Alerts in Days.

1

Add Competitors

Enter up to 5 competitor URLs. We monitor their public pages — pricing, features, changelogs, docs.

2

AI Detects Changes

Our system checks each competitor weekly, categorizes changes, and assesses impact using AI.

3

Get Alerts

Receive email and in-dashboard alerts when your competitors change pricing, launch features, or shift positioning.

4

Act on Intelligence

Quarterly deep-dive reports with SWOT updates. Know exactly when and how to respond to competitor moves.

Everything You Need to Track Competitors

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Weekly Change Detection

Automated scans of your competitors' pricing pages, feature documentation, positioning copy, and changelogs. Every week, no manual effort.

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Change Categorization

Every detected change is classified into one of 6 categories: Pricing, Features, Positioning, Content, Product, or Legal. Know what type of move your competitor made.

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Impact Scoring

Each change is scored 1-10 based on strategic relevance. High-impact changes get flagged so you know what needs your attention first.

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Email Alerts

Real-time email notifications when significant changes are detected. No dashboard checking required — we push intelligence to your inbox.

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Quarterly Deep-Dive Reports

Every 90 days, get a comprehensive competitor landscape report with SWOT updates, trend analysis, and strategic recommendations specific to your market.

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Historical Timeline

Track how your competitors' strategies have evolved over time. See pricing history, feature launch sequences, and positioning shifts in a timeline view.

What Real Alerts Look Like

Here are examples of the types of changes Spyglass detects and alerts you about.

Pricing DocuMatic
May 2, 2026
DocuMatic increased their Pro tier from $49/mo to $59/mo. The Starter tier was removed entirely — new customers now start at Pro. This signals a shift from growth-mode to revenue-maximization strategy.
High Impact • 8/10
Features WriteDeck
April 28, 2026
WriteDeck launched an AI-powered documentation generator, now featured on their homepage hero section. This directly competes with the auto-docs feature you have in development.
High Impact • 9/10
Positioning CodeNotes
April 25, 2026
CodeNotes changed their homepage headline from "Enterprise Documentation" to "Docs for Product Teams." This is a deliberate broadening of their target audience away from pure enterprise toward mid-market.
Medium Impact • 6/10
Content DocuMatic
April 22, 2026
DocuMatic published a case study featuring a customer in the developer-tools space — your exact target market. They are building social proof in your segment. Worth monitoring their sales outreach.
Medium Impact • 5/10

Manual CI Is Broken. Here's Why.

✗ Manual Checking

  • • Spend 3-5 hours/week checking competitor sites
  • • Miss changes between your checks
  • • No historical record of competitor moves
  • • Easy to skip weeks when you're busy shipping
  • • No systematic categorization or prioritization

✓ Spyglass Tracker

  • • Automated weekly checks — zero effort
  • • Get alerts within hours of a change
  • • Full historical timeline of every competitor
  • • Runs every week, no matter what
  • • AI-categorized with impact scores

Stop Guessing. Start Tracking.

Know exactly when your competitors move — pricing changes, feature launches, positioning shifts. Spyglass Tracker does the work so you can focus on building.

Start Tracker — $79/mo View All Plans