Threat Score Quiz + Founding 50 — Two Free Tools Every Indie Founder Needs
Spyglass just launched two free tools for indie SaaS founders: a 60-second Competitive Threat Score quiz and a Founding 50 customer program. Here's what they do — and how to use both together before the founding spots run out.
Most indie founders operate without any competitive intelligence. You know your competitors exist. Maybe you check their website once a quarter. But you don't measure your competitive risk — and you definitely don't have a systematic way to deal with it.
Spyglass built two free tools to fix that. The Competitive Threat Score quiz tells you exactly how much danger you're in. The Founding 50 program gives you a reason to act on it — by locking in lifetime perks as an early customer.
Here's how both work, and why using them together is the smartest 5 minutes you'll spend on competitive strategy this year.
Tool #1: Competitive Threat Score Quiz
Competitive Threat Score
Answer 5 multiple-choice questions. Get a score out of 100 that measures your competitive vulnerability — with personalized insights based on your answers.
The 5 questions assess:
- How many direct competitors you face
- How fast your competitors ship
- How your pricing compares
- How often you monitor the competitive landscape
- Whether competitors are copying your features
At the end, you get a score, a verdict (Low / Moderate / High / Critical Threat), 2-4 personalized strategic insights, and shareable results for Twitter/X.
Take the Quiz — 60 Seconds →What makes it useful
It's not just a vanity quiz. The questions are designed to surface real competitive blind spots that indie founders commonly have:
- Feature parity risk: If competitors are copying your features and you don't track them, you lose product differentiation without knowing it.
- Shipping velocity gap: If competitors iterate weekly and you ship monthly, they close any lead you have in 3-6 months.
- Pricing vulnerability: If you're significantly more expensive, you're vulnerable to a lower-priced competitor that matches your feature set.
- Monitoring neglect: Most founders check competitors reactively — when a customer mentions them. By then, it's usually too late.
Each insight comes with a specific, actionable recommendation. You don't just learn that you have a problem — you learn what to do about it.
Tool #2: Founding 50 Customer Program
Founding 50
The first 50 paying customers get lifetime perks that future customers will never receive. Limited to 50 spots — first come, first served.
What founding customers get:
- Lifetime Founding Price: Lock in Free on all future products
- Priority Report Delivery: ~12h instead of standard 24h
- Early Access: All new features before public rollout
- Name on the Wall: Permanent listing on Spyglass homepage
- Direct Founder Access: Direct line for feedback and feature requests
- 2x Referral Credits: $20 per referral instead of $10
Why the Founding 50 matters
Early customers of SaaS products almost always get the best deal. Prices go up. Perks get removed. Roadmaps shift toward enterprise customers. Founding programs like this one let you lock in pricing and access while the product is still being shaped.
For $9 (use code LAUNCH20), you get a full competitive intelligence Snapshot report — plus all the founding benefits. Same price as a standard Snapshot. The difference is what else you get.
Key Insight
The Founding 50 program isn't about getting a discount — it's about locking in future value. As Spyglass adds Tracker ($79/mo), Command ($199/mo), and enterprise features, founding customers keep their launch pricing. That's potentially hundreds of dollars in savings over the next 12 months alone.
How They Work Together: The 5-Minute CI Workflow
These tools are designed to be used as a sequence. Here's the workflow:
⚡ The 5-Minute Competitive Checkup
Total time: 5 minutes for assessment, 60 seconds to lock in founding perks. That's less time than most founders spend on Twitter in a single session — with 100x the business impact.
Why We Built These (And Why They're Free)
Spyglass is a competitive intelligence product. We make money when founders buy Snapshot reports ($9), Tracker subscriptions ($79/mo), and Command ($199/mo).
So why build free tools?
Because most indie founders don't know they need competitive intelligence until they see data that proves it. The Threat Score quiz gives you a number — a concrete measurement that says "you have a problem." The Founding 50 gives you a low-friction way to act on it.
Both tools solve a genuine problem for founders. They're not just lead magnets. They're useful on their own. And if you find them valuable enough to buy a Snapshot, that's great — but it's not required.
What Happens When Founding Spots Run Out
The Founding 50 program is capped at 50 customers. Once those spots are claimed, the program closes permanently. There is no waitlist. There is no second wave.
After the 50 spots are filled:
- Standard Snapshot pricing will increase (likely to $49-$79)
- Priority delivery will become a paid add-on
- Direct founder access will be limited to higher-tier plans
- Referral credits will drop from $20 to $10
If you're reading this and spots are still available, now is the time. The price difference between founding and standard customers compounds over time — especially as Tracker and Command launch later this year.
What Founders Are Saying
Early feedback on both tools has been strong:
- "Took the Threat Score quiz expecting a 20. Got a 72. That's the wake-up call I needed." — Indie dev with $3K MRR
- "I didn't realize how many direct competitors I actually had until the quiz made me count them. Turns out there are 9, not 3." — SaaS founder, pre-revenue
- "The Founding 50 page convinced me because it's the same $9 I'd pay anyway. The difference is the lifetime perks." — Beta user
- "Used the Threat Score, got 'Critical' at 85/100. Bought a Snapshot the same day. Worth every cent." — Bootstrapped founder
Two Free Tools. One Smart Strategy.
Take the 60-second Threat Score quiz to measure your competitive risk. If the data says you need to act, lock in Founding 50 benefits before spots run out. Both are free. The Snapshot is Free.
Or go straight to: Snapshot Report — $9